Sunday, 1 April 2012

Hairdressing, the ticket to a great business


Guest post by Paula Birnie from Make-Over Magic NZ
My working life today, a far cry from 27 years ago when my teacher Stephanie Gates recoiled in horror as  I announced that hairdressing would be my vocation “but you have all these qualifications” she protested “you could go to university, hairdressing what a waste”.  Unable to convince me to take the road to academia, her disappointment was evident as though somehow she had failed me as a teacher.
England 1985, consensus of opinion was you didn’t need to be smart to play with hair. A time of high unemployment, and no real long term job prospects, school leavers were encouraged to pursue further education and if all else failed there was the YTS, a government work scheme that paid employers to take on trainees to work towards a formal trade qualification, this was the nearest one could get to an apprenticeship.
Fast forward to 2012 and the economic landscape is remarkably similar and sadly so is the view that hairdressing is all about the glitz and glamour of styling. The reality lies in the back engine room of bursary level chemistry, and considering that 80% of our clients indulge in chemical services here lays the real skill.
Whilst dabbling in other career options, hairdressing was something I never quite escaped, there was always someone asking if I could help out on a Saturday, which invariably would end up as a two or three year stint.
In 1995 I immigrated to New Zealand it was that trade certificate that provided residency, it was then I really appreciated the value of a qualification. A career providing extensive travel both in New Zealand and overseas, working in sales followed by education and troubleshooting for some of the highest profile brands in the world. It has taken me to Italy, Singapore and the USA for training and has led to further education in adult teaching and assessment practices laying the foundations for others. But perhaps what I value most is the provision of sanity and freedom after having children.
Hands up those who have discovered the urban myth that parenthood is not the picture you expected it to be. Only now I truly appreciate my transportable skill for life, seeing many women trapped like possums in the headlights trying to figure out how they might juggle a family around work; the stress is plain to see. Some too terrified to even contemplate the notion decide it is easier to have more children in order to delay the process.
Ironically it was a group of such women who first presented me the opportunity to work from home around my children. Bailed up in a corner at a mainly music group 5 years ago, there was little chance of escape when asked if I was a hairdresser and had I considered working from home. Three weeks later I turned up to my first client armed with a builder’s tool case, portacot and 8 month old baby and almost 3 year old. Within 3 months I had over 60 clients and have never looked back.
Today my children are 6 and 8 and the business has expanded into make-up and wardrobe styling working in perfect synergy with hairdressing, utilising my entire skill set creating the complete head to toe make-over on a personal one on one basis or in group workshops. Setting up a blog 2 years ago has developed further opportunities to reach a wider audience both directly and indirectly. As of next month I will be writing a monthly column for the Kapi-Mana newspaper on styling, despite never having studied journalism. Life is very busy but balanced even allowing me to give 2 hours a week as a mentor for Supergrans Charitable Trust working with disadvantaged families on a voluntary basis.
I wonder what Stephanie Gates would make of my life choices now?

More information about Paula's services can be found at her blog here.

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